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Business Type: Manufacturer
Location: Aceh, Indonesia
Main Products: Hair Care, Facial Care, Body Care, Basic Make Up, Decorative Make Up, Herbal Drinks, Beauty Supplements, Spa Products
Total Employees: Above 1000 People
Total Annual Revenue: US$10 Million - US$50 Million
Year Established: 0
Top 3 Markets: Southeast Asia 100.00%
Mustika Ratu is a manufacture company, and the leader in the industry of herbal (Jamu) and natural-b...
Mustika Ratu is a manufacture company, and the leader in the industry of herbal (Jamu) and natural-based cosmetics in Indonesia. The company is stressing on a perfect beauty base gained from the inner and outer by using its products, and steadily providing and marketing products for all ages, genders, and people social class.
Mustika Ratu has certified by internationally recognized ISO 9001 of 2000 version integrated with ISO 14001 of 2004 version, applied CPKB (a Good Cosmetic Production Method) , and CPOTB (a Good Tradional Herbal Production Method) in order that the production result can be accepted in local and foreign market, and has honored with Good Manufacturing Practice (GMP) certificate from Department of Health of The Republic of Indonesia.
Established in 1975, the company has exported to about 24 countries, with Malaysia, Brunei, Singapore, Hong Kong, Japan, Saudi Arabia, Nigeria, Check Republic, Russia, and Papua New Guinea representing the most significant market.
Launching over 700 products, consisting of: Hair care, Facial care, Body Care, Basic Make Up, Decorative Make Up, Herbal Drinks, Beauty Supplements, and Spa products.
The Indonesian Superbrands Council also has awarded Superbrands Status for Mustika Ratu and Puteri products, and recently has awarded with Indonesian Best Brand Awards 2006, as the only Indonesian traditional herbs and cosmetics chosen as a reliable and avowal internationally.

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Trade & Market
Main Markets Total Revenue(%)
Southeast Asia 100.00%
Export Percentage: 21% - 30%
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